Today, we’re excited to impart knowledge on acquiring high-quality backlinks in 2023. Actually, we’ll shed light on 8 distinctive strategies, an extra two compared to many resources you may find. Let’s jump straight into the techniques.
1. Collaborate with Journalists and Bloggers
To secure a spot on Google’s coveted first page, it’s imperative to construct backlinks stemming from authority news outlets and blogs. One way to achieve this is by utilizing a free platform called Help a Reporter Out (HARO).
HARO, essentially the matchmaking service of PR, pairs individuals desiring links and exposure with journalists and bloggers needing reliable sources. Following a straightforward registration process and selection of a plan, keep an eye out for relevant source requests. Once you spot an opportunity, reach out to the journalist with a concise, valuable pitch.
This method demands effort and isn’t always a walk in the park, but it’s undoubtedly one of the most effective ways to build top-tier backlinks at scale.
2. Publish “Skyscraper” Content
“Skyscraper” content has enabled us to obtain backlinks from high-profile sites, contributing to a comprehensive SEO tool list. The secret is to locate an already successful piece of content within your industry and create something superior to it.
By promoting your “Skyscraper” content and reaching out to the individuals or companies you mention within your content, you can gain not only social media shares but potentially valuable backlinks as well.
3. Build Links From Outdated Resources
This method, dubbed “The Moving Man Method,” is an innovative way of scoring backlinks from high DA sites. It involves locating sites that have rebranded, moved to a new URL, stopped providing a service, or stopped updating a resource. Once you’ve identified such sites, use a backlink checking tool to find all the sites pointing to the outdated page.
The final step is to reach out to the individuals still linking to the outdated resource, providing them a quick update about their outdated link, and suggesting your link as an update.
4. Adopt Content Formats That Boost Link Generation
In BuzzSumo, a study that revealed a few specific content formats consistently generated an impressive number of backlinks. They include “Why” Posts, “What” Posts, Infographics, and Videos. While these formats provide a solid foundation, to acquire backlinks today, your content must transcend the ordinary. So, when working with these formats, strive to ensure your content is unique, insightful, and valuable.
5. Establish Comprehensive Guides
Creating “Ultimate Guides” is a tried-and-true method for building backlinks. Such guides contain vast amounts of content on a single page, covering a complete topic comprehensively. This makes your guide a preferred resource whenever someone discusses that topic, thereby garnering more backlinks. The first step is to identify a popular, yet not overly exhausted topic. Subsequently, dedicate your resources to creating a guide that trumps everything else on the subject.
6. Use Branded Strategies and Techniques
Creating and promoting your own branded strategies or techniques can be a powerful way to build high-quality backlinks. This requires innovative thinking and comprehensive industry knowledge, but the rewards are well worth the effort. Once your branded methods gain recognition, they’ll start accumulating backlinks naturally.
7. Develop Authority Resource Pages
Creating an authority resource page is another effective technique to get high-quality backlinks. These pages provide a comprehensive list of resources and links related to a particular topic, making them a valuable asset for your audience. As other content creators find your resource page useful, they will link to it, boosting your SEO ranking.
8. Master the Art of Influencer Outreach
Influencer outreach involves identifying key individuals in your industry and developing relationships with them. By providing these influencers with high-quality content that’s valuable to their audience, you can encourage them to link back to your website.
Bonus #1: Convert Brand Mentions into High-Quality Backlinks
Are people already talking about your brand online? Leverage this by converting unlinked brand mentions into high-quality backlinks. Locate these mentions using online tools, assess the site’s authority, and then request for a link insertion, preferably by offering extra value. This strategy helps enhance SEO, build relationships, and boost your brand’s online presence. Here’s how we at BacklinkMasterPro suggest you can convert these mentions into premium backlinks: Identify Your Brand Mentions, Analyze the Mention, Reach Out Politely, Offer Additional Value.
Bonus #2: Maximize Efficiency with “Feeler” Emails
“Feeler” emails can amplify your backlinking efforts. They’re preliminary emails testing the recipient’s interest. First, identify link prospects. Then, send a personalized yet concise feeler email, track the responses, and follow up accordingly. This method increases your chances of obtaining high-quality backlinks and fosters valuable industry relationships. Remember, it’s about patience, persistence, and strategic communication. Here’s how we utilize this strategy at BacklinkMasterPro: Identify Prospects, Craft a Personalized Feeler Email, Send and Track Responses, Follow Up
By using these strategies meticulously, you can make your website a force to be reckoned with in 2023, commanding authority, driving traffic, and attracting high-quality backlinks.
Do you need help with backlinks? Our team of SEO experts is ready to assist you. Contact us today, and let’s discuss how we can help elevate your online presence.
